E-Commerce Application Development - Popular Business Trends in India

The Asia-Pacific region is currently the largest E-Commerce market in the world. According to trade sources, over 50 million people in India utilized online shopping services in 2015. The number is expected to grow three-fold and may cross 175 million by 2020. E-commerce industry has been making significant contributions to Indian economy.

To tap the immense potential and to win market share, e-commerce companies should develop applications that meet the burgeoning demand of the industry and it is the need of the hour. Here are few popular business trends which e-commerce companies in India should be aware of while developing e-commerce application:

1. Mobile App vs Mobile Website

Mobile transaction has become the latest buzz in the industry owing to two reasons; one is huge increase in the number of smart phone users and internet penetration. Secondly, the growing acceptance for mobile wallets and payment options such as credit/debit card. Today mobile transaction has become integral part of the consumer’s life. Consumers are using mobile not only for searching products but also to buy them. According to trade sources, 50 per cent of e-commerce product purchases came from mobile in 2015.

Consumers nowadays are not storing too many applications owing to space constraints in mobiles. Install and uninstall app culture has given fresh impetus for mobile based websites. For instance, Myntra, a leading e-commerce retailer of fashion and lifestyle products, revoked its earlier concept- shopping via mobile app only and launched mobile website.

2. Online Presence Crucial

Most of the consumers do spend their substantial time online. So when they plan to buy a product/brand, they will visit online space (top pages in search engine, social media pages, brand’s website/app, advertisement etc) for product discovery and pre-purchase research. Therefore strong presence in online space is imperative.

3. Unlock New Market

The competition will become fierce as search engines and micro blogging sites are planning to expand their list of services and to sell products/brand directly through search results and tweets.

4. Women Will Lead

Women customers will play a crucial role in Indian e-commerce industry in the coming years. According to trade sources, 20 per cent of all online shoppers in 2015 were women, it may touch 42 per cent by 2020.  

Reaching out to the right audience will help e-commerce companies to prioritize their strategies. In addition to this it will play a vital role in the growth of e-commerce companies.

5. Explore new vistas

E-Commerce being a vast ocean companies can foray into untapped sectors to enhance customers’ shopping experience. It will help to establish their brand as well as to cement their uniqueness in e-commerce market. For instance sale of automobiles; Paytm has been selling Mahindra two wheelers.

A know-how on popular business trends will help e-commerce companies in India to develop integrated marketing strategies to reach out to their consumers and scale up business effectively. For instance, using innovative mobile marketing techniques, e-commerce web development services can attract their major consumers (male) to their platform for product search and can convert them into business.

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